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Making online video affordable: Two problems you have to overcome /part4/

To sum up, here are the two major problems with online video real estate listings:

  • Production Cost;
  • Distribution of content;

Both can cost you, if not straight forward money then at least big amount of time. Converted to missed business opportunities it still translates into money left on the table.

The net effect of the two major problems discussed previously is that the search results, for instance, at Youtube.com and Google for one and the same keyword are showing huge differences. Those differences point unexploited opportunities which you can take advantage of.

Here are some examples…

Keyword: Real Estate

YouTube.com – 27,800 results

Google.com – 580,000,000 results

Keyword: Property

Youtube.com – 208,000 results

Google.com – 577,000,000 results

Keyword: Overseas Property

Youtube.com – 7,980 results

Google.com – 1,950,000 results

As you can see the competition when it comes to videos on the net is far less than the competition you get regarding keyword relevant website search results. If you could have sufficient amount of videos for your real estate listings distributed throughout the net, your visibility would increase exponentially. More people would see your marketing messages, which could effectively translate into more leads and increased brand awareness.

So, how can you possibly reconcile between the cost in terms of time and money and the huge exposure and savings you can enjoy advertising by means of online video?

Stay tuned for the next article to discover how…

read part 1 here

read part 2 here

read part 3 here

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