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Making online video affordable: Two problems you have to overcome /part1/

The problems with advertising online video real estate listings come two ways:

·         One, it’s the production cost;

·         Two, it’s the time necessary as well as the cost of distribution;

Let’s focus on the problems associated with online video real estate listings and see why few estate agents have been using them up to now.

Problem # 1:Production Cost

The production cost of video listings has been a major problem for the real estate agents so far.  The cheapest version of online video – picture slide shows, are either free or cost anything up to 50 Euro per video. However, they require you to waste time and upload the pictures for each slideshow yourself.  Instead of serving your customers and growing your business you have to become a tech geek producer of videos.

Free flash slideshow services rarely allow for eye catching effects.  Furthermore, even a cost of 30 or more Euro is still pretty high for a simple slideshow video. Additionally, free services rarely allow you to download the video in any file format so that you can use it in your own way.

Those videos, when free of charge, are usually hosted on the service’s own website. You are not given the flexibility to distribute your own content as you wish, distinguishing yourself for the excellence of the services you provide.

Let’s take a real life example…

Being an estate agent who has 50 properties for sale or rent, let’s assume you want to produce video for each of your listings. Let us assume a charge of just 30 Euro per video. So, you pay:

50 videos x 30 Euro = 1,500 Euro

As you can see from the example, it is hardly worth paying that much for producing the videos for your listings.

But there is also another problem.  Even if you are using one of the very few free services, you still have to spend a lot of time producing the videos.

Continues…….  in part 2

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