Tag Archives: marketing

Making online video affordable: Two problems you have to overcome /part4/

To sum up, here are the two major problems with online video real estate listings:

  • Production Cost;
  • Distribution of content;

Both can cost you, if not straight forward money then at least big amount of time. Converted to missed business opportunities it still translates into money left on the table.

The net effect of the two major problems discussed previously is that the search results, for instance, at Youtube.com and Google for one and the same keyword are showing huge differences. Those differences point unexploited opportunities which you can take advantage of.

Here are some examples…

Keyword: Real Estate

YouTube.com – 27,800 results

Google.com – 580,000,000 results

Keyword: Property

Youtube.com – 208,000 results

Google.com – 577,000,000 results

Keyword: Overseas Property

Youtube.com – 7,980 results

Google.com – 1,950,000 results

As you can see the competition when it comes to videos on the net is far less than the competition you get regarding keyword relevant website search results. If you could have sufficient amount of videos for your real estate listings distributed throughout the net, your visibility would increase exponentially. More people would see your marketing messages, which could effectively translate into more leads and increased brand awareness.

So, how can you possibly reconcile between the cost in terms of time and money and the huge exposure and savings you can enjoy advertising by means of online video?

Stay tuned for the next article to discover how…

read part 1 here

read part 2 here

read part 3 here

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Making online video affordable: Two problems you have to overcome /part1/

The problems with advertising online video real estate listings come two ways:

·         One, it’s the production cost;

·         Two, it’s the time necessary as well as the cost of distribution;

Let’s focus on the problems associated with online video real estate listings and see why few estate agents have been using them up to now.

Problem # 1:Production Cost

The production cost of video listings has been a major problem for the real estate agents so far.  The cheapest version of online video – picture slide shows, are either free or cost anything up to 50 Euro per video. However, they require you to waste time and upload the pictures for each slideshow yourself.  Instead of serving your customers and growing your business you have to become a tech geek producer of videos.

Free flash slideshow services rarely allow for eye catching effects.  Furthermore, even a cost of 30 or more Euro is still pretty high for a simple slideshow video. Additionally, free services rarely allow you to download the video in any file format so that you can use it in your own way.

Those videos, when free of charge, are usually hosted on the service’s own website. You are not given the flexibility to distribute your own content as you wish, distinguishing yourself for the excellence of the services you provide.

Let’s take a real life example…

Being an estate agent who has 50 properties for sale or rent, let’s assume you want to produce video for each of your listings. Let us assume a charge of just 30 Euro per video. So, you pay:

50 videos x 30 Euro = 1,500 Euro

As you can see from the example, it is hardly worth paying that much for producing the videos for your listings.

But there is also another problem.  Even if you are using one of the very few free services, you still have to spend a lot of time producing the videos.

Continues…….  in part 2

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