Online Video made easy and affordable

To sum up from the previous articles, here are the key benefits of advertising real estate by means of online video:

• Online video creates higher initial buyer awareness, capturing the attention of tens of millions of online users;

• Online video generates more referrals – people tend to share videos they watch online. This brings you FREE word-of-mouth advertising, you are hardly getting anywhere else online;

• Online video increases Brand Loyalty and Awareness – people remember the videos they watch much more than what they read online or offline;

• Online video inspires trust and credibility – people tend to perceive better and retain knowledge of the information from the online videos;

• Online video can generate you more leads – people tend to respond and take action several times more frequently, after watching online video ad;

You can make full use of the benefits and advantages that online video offers, by employing video production and distribution service.

• You can Save Money on advertising your listings;

• You can Save tens of hours producing your videos ;

• You can Save tens of hours uploading your videos to video sharing sites;

• You can Save tens of hours distributing your links the social media sites;

• You can generate more leads and increase the response rates to your ads several times;

• You can get more referrals by Word of Mouth advertising for FREE;

• You can boost your Brand awareness and loyalty, standing out as an authority real estate agent or broker;

No longer you have to feel intimidated by technology, cost or time issues.

Making online video affordable: Two problems you have to overcome /part3/

Read part 1 here

Real part 2 here

Problem # 2: Video Distribution

Once your videos are produced, even if you have taken all the time to do that yourself, the question comes of how to put your wonderful videos in front of the potential buyers.

How can you take advantage of the humongous traffic going through all the social websites?

How can you expose your listings to the tens of millions that visit the Web 2.0 websites on a monthly basis?

Specialized platforms for video real estate distribution are hardly available.  Websites like Wellcomemat.com are just emerging and gaining speed.  In order to get wide exposure and have your message seen by a relevant audience, you have to upload your videos to tens of different video sharing sites.  All of them have their unique user interfaces which you have to become familiar with one by one.

Furthermore, you have to spend time properly tagging your videos, so that they come on relevant search results within those video sites.  You have to spend time typing proper description, putting the right title, all of that one by one for each video on each video sharing website.

Let’s take another real life example…

If you have your 50 videos already produced, for the sake of this example we assume you spend no money on video production, and it takes you about 15 minutes per video to upload to a single website , it would take you:

50 videos x 15 minutes = 750 minutes per website.

Then, if you are uploading to 20 video sharing websites, the time spent will become:

750 minutes x 20 websites = 15,000 minutes

This is 250 hours of your precious time!!! Few agents anywhere in the world would be able to afford that.  You should really take your time and spend considerable efforts doing your submissions.

continues in part 4…