Tag Archives: video

Making online video affordable: Two problems you have to overcome /part3/

Read part 1 here

Real part 2 here

Problem # 2: Video Distribution

Once your videos are produced, even if you have taken all the time to do that yourself, the question comes of how to put your wonderful videos in front of the potential buyers.

How can you take advantage of the humongous traffic going through all the social websites?

How can you expose your listings to the tens of millions that visit the Web 2.0 websites on a monthly basis?

Specialized platforms for video real estate distribution are hardly available.  Websites like Wellcomemat.com are just emerging and gaining speed.  In order to get wide exposure and have your message seen by a relevant audience, you have to upload your videos to tens of different video sharing sites.  All of them have their unique user interfaces which you have to become familiar with one by one.

Furthermore, you have to spend time properly tagging your videos, so that they come on relevant search results within those video sites.  You have to spend time typing proper description, putting the right title, all of that one by one for each video on each video sharing website.

Let’s take another real life example…

If you have your 50 videos already produced, for the sake of this example we assume you spend no money on video production, and it takes you about 15 minutes per video to upload to a single website , it would take you:

50 videos x 15 minutes = 750 minutes per website.

Then, if you are uploading to 20 video sharing websites, the time spent will become:

750 minutes x 20 websites = 15,000 minutes

This is 250 hours of your precious time!!! Few agents anywhere in the world would be able to afford that.  You should really take your time and spend considerable efforts doing your submissions.

continues in part 4…

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Making online video affordable: Two problems you have to overcome /part2/

read part 1 here

If you spend an average of 15 minutes per video for uploading the pictures, customization and editing of the final version of the video, you would have to spend:

50 videos x 15 minutes = 750 minutes for producing the videos.

This is 12 hours and 30 minutes of your precious time during which you would not be doing your core business activities.  Few agents can actually afford spending that much time.  It costs you also money, as you might very well miss business while doing video production yourself.

Technology issues can also come your way. Furthermore, you can very well feel uncomfortable using the respective interface of the online video creation service.

Professionally done video footage and photography costs a lot too. You can very well be charged anything from 120 to 500 Euro per video. Picture how much you would have to pay if you would want videos produced for all of your 50 listings.  You can very well end up paying tens of thousands, which is hardly worth the efforts.

continues…. in part 3

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Filed under Real Estate Video