Tag Archives: videos

Online Video made easy and affordable

To sum up from the previous articles, here are the key benefits of advertising real estate by means of online video:

  • Online video creates higher initial buyer awareness, capturing the attention of tens of millions of online users;
  • Online video generates more referrals – people tend to share videos they watch online. This brings you FREE word-of-mouth advertising, you are hardly getting anywhere else online;
  • Online video increases Brand Loyalty and Awareness – people remember the videos they watch much more than what they read online or offline;
  • Online video inspires trust and credibility – people tend to perceive better and retain knowledge of the information from the online videos;
  • Online video can generate you more leads – people tend to respond and take action several times more frequently, after watching online video ad;

You can make full use of the benefits and advantages that online video offers, by employing video production and distribution service.

  • You can Save Money on advertising your listings;
  • You can Save tens of hours producing your videos ;
  • You can Save tens of hours uploading your videos to video sharing sites;
  • You can Save tens of hours distributing your links the social media sites;
  • You can generate more leads and increase the response rates to your ads several times;
  • You can get more referrals by Word of Mouth advertising for FREE;
  • You can boost your Brand awareness and loyalty, standing out as an authority real estate agent or broker;

No longer you have to feel intimidated by technology, cost or time issues.

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Making online video affordable: Two problems you have to overcome /part4/

To sum up, here are the two major problems with online video real estate listings:

  • Production Cost;
  • Distribution of content;

Both can cost you, if not straight forward money then at least big amount of time. Converted to missed business opportunities it still translates into money left on the table.

The net effect of the two major problems discussed previously is that the search results, for instance, at Youtube.com and Google for one and the same keyword are showing huge differences. Those differences point unexploited opportunities which you can take advantage of.

Here are some examples…

Keyword: Real Estate

YouTube.com – 27,800 results

Google.com – 580,000,000 results

Keyword: Property

Youtube.com – 208,000 results

Google.com – 577,000,000 results

Keyword: Overseas Property

Youtube.com – 7,980 results

Google.com – 1,950,000 results

As you can see the competition when it comes to videos on the net is far less than the competition you get regarding keyword relevant website search results. If you could have sufficient amount of videos for your real estate listings distributed throughout the net, your visibility would increase exponentially. More people would see your marketing messages, which could effectively translate into more leads and increased brand awareness.

So, how can you possibly reconcile between the cost in terms of time and money and the huge exposure and savings you can enjoy advertising by means of online video?

Stay tuned for the next article to discover how…

read part 1 here

read part 2 here

read part 3 here

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